YOUR CONSENT

1. By using the Web site, you signify your consent to our collection, use and disclosure of your personal information in accordance with this policy.

INFORMATION AUTOMATICALLY COLLECTED

2. Non-Identifiable Information - Like many other Web sites, the Web site automatically collects certain non-identifiable information regarding Web site users, such as the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access the Web site, the Internet address of the Web site from which you linked directly to the Web site, the operating system you are using, the sections of the Web site you visit, the Web site pages read and images viewed and the content you download from the Web site. This non-identifiable information is used for Web site and system administration purposes and to improve the Web site. We also may use non-identifiable information to initiate interactive, real-time discussions with users. Your non-identifiable information may be disclosed to others and permanently archived for future use.

3. Cookies - The Web site uses cookies, a technology that installs a small amount of information on a Web site user's computer to permit the Web site to recognize future visits using that computer. Cookies enhance the convenience and use of the Web site. For example, the information provided through cookies is used to recognize you as a previous user of the Web site, so you do not have to enter your personal information every time, offer personalized Web page content and information for your use, track your activity at the Web site to respond to your needs and otherwise facilitate your Web site experience. You may choose to decline cookies if your browser permits, but doing so may effect your use of the Web site and your ability to access certain features of the Web site or engage in transactions through the Web site.

4. Tracking Information - We may use non-personal information to create aggregate tracking information reports regarding the Web site's user demographics, traffic patterns and purchases, and then provide those reports to advertisers and others. None of the tracking information in the reports can be connected to the identities or other personal information of individual users. Football Fanatics also may link tracking information with personal information voluntarily provided by Web site users. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this policy.